I reminded once again of the importance of feedback as I rewrite my book, Business Writing That Counts! for the fifth time! It is literally impossible to see your own writing with fresh eyes and ears .
Having a writing buddy who can review your important docs is so essential. You need brutal honesty--not suger coating. And, it’s not just about the punctuation and grammar errors but also the content. Ask him or her: Does it logically flow? Do you know what I’m talking about? Do you know what to do with this message? How is my tone? Is it so boring you are drooling on the monitor?
Are there other questions that you think are important? What does the feedback loop look like in your company?