I don’t know about you but I sometimes struggle with writing a blog. I agonize over what would be interesting for you to read. What is it that you really care about? How can I add value so that you can be successful? Therefore, I haven’t written in a couple of weeks. I just finished the fifth edition of Business Writing That Counts! It’s like writing your master’s thesis five times! I have added content on social media that you might find interesting. So, here are some things from my book to consider for your blogging:
1. Who is your reader? Knowing the reader will help you target your message. Who really cares about what you have to say?
2. Think about your end goal. What do you want as an outcome of your weekly missives? More business? More recognition?
3. What is your voice? How will people feel when they read your word? Uplifted? Motivated to move forward? Pleased?
4. What is your core message? Mine is about helping others be more effective communicators so that they can reach their professional goals. What about yours?
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