Bring your document in for a smooth landing. With readers not reading, only scanning, your conclusion is important.
A sentence or paragraph at the end of your document is just as crucial as the one that begins it. Your ending can determine what remains in your reader's mind long after he or she has finished reading.
Use your conclusion to build rapport or to state what should happen next. A memorable quote, a discussion of benefits, and a summation of points are all techniques you can use in your conclusion. Just remember: If you restate or emphasize your main points, be certain to add a different twist to your words so your conclusion doesn't sound stilted.
Then try this writer's trick: After adding the conclusion, reread your introduction. Does it still work? The two should work well together to give your documents a smooth finish.
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