Being a blogger

I don’t know about you but I sometimes struggle with writing a blog. I agonize over what would be interesting for you to read. What is it that you really care about? How can I add value so that you can be successful? Therefore, I haven’t written in a couple of weeks. I just finished the fifth edition of Business Writing That Counts! It’s like writing your master’s thesis five times! I have added content on social media that you might find interesting. So, here are some things from my book to consider for your blogging:



1. Who is your reader? Knowing the reader will help you target your message. Who really cares about what you have to say?


2. Think about your end goal. What do you want as an outcome of your weekly missives? More business? More recognition?


3. What is your voice? How will people feel when they read your word? Uplifted? Motivated to move forward? Pleased?


4. What is your core message? Mine is about helping others be more effective communicators so that they can reach their professional goals. What about yours?

Jobs of the Future

It's been stated that the new generation of workers will have as many as 14 jobs before they turn 38! And the biggest employer? YOU! Opening your own business will become more of reality than ever before. So what will you need? Adaptability. Creativity. Leadership. And, tah dah—here it comes—writing skills.

Check out this video. Sign up for a class and take your writing skills to the next level so you’re prepared.

Get more sales

Get sales, get more sales is the mantra running around in our brains. Finding prospects, closing prospects, gaining recognition as a leader in your field is the constant drumbeat. And, we all know how hard that is when we can't even get folks to return a phone call or respond to our email!

I have mentioned several times that the goal of my blog is to provide you with resources, and content to help your written communications hit the mark.

Nancy Wagner is our webinar guest and will present a webinar on email marketing that might assist you. It's titled: Email Marketing: How to Keep it Lively, Keep it Personal, and Increase Sales.

Check it out.

The Blackberry Rosary

During a recent meeting my client, the CEO of  a manufacturing company, was speaking to her executive team about the importance of establishing email protocol—one of my favorite topics. Among the ten people in the room, two were on their Blackberries! By the way, folks are calling this activity, doing the Blackberry rosary. You get the picture—just conjure up those thumbs moving quickly with head bowed.

Not only was the activity incredibly rude, but research is conclusive that you just can’t do two things at once, unless you’re chewing gum and rubbing your tummy. Joe Robinson’s article, Email is Making You Stupid, on Entrepreneur.com makes the case. Robinson asserts the lack of attention to a project because of multi-tasking is taking a hit on productivity. Workers are not focused on any one thing. In the case above, not paying attention to what the CEO was discussing can have implications further down the line—like losing your job!
And just a funny sidebar: The Wall Street Journal this morning ran an article about the availability of a new app so that you can say the rosary on your iPhone!