Jul 28, 2010

Avoid Being Defriended, Unfollowed, or Otherwise Ostracized Through Your Social Media Sites

I seldom endorse my webinars. But this is an exception. Arden Clise is delivering a great, must-listen-to webinar tomorrow, titled: Avoid Being Defriended, Unfollowed, or Otherwise Ostracized Through Your Social Media Sites.

I reviewed the content. You wil not be disapointed. I learned some things I did not know about Soical Media and how we must protect our brand, our reputation. Here's the link if you want to sign up!

Jul 20, 2010

Bring your document in for a smooth landing.

Bring your document in for a smooth landing. With readers not reading, only scanning, your conclusion is important.
A sentence or paragraph at the end of your document is just as crucial as the one that begins it. Your ending can determine what remains in your reader's mind long after he or she has finished reading.

Use your conclusion to build rapport or to state what should happen next. A memorable quote, a discussion of benefits, and a summation of points are all techniques you can use in your conclusion. Just remember: If you restate or emphasize your main points, be certain to add a different twist to your words so your conclusion doesn't sound stilted.
Then try this writer's trick: After adding the conclusion, reread your introduction. Does it still work? The two should work well together to give your documents a smooth finish.

Jul 13, 2010

Don't Dwell on Your Draft

I posted a tweet this morning on this topic but I wanted to write a bit more. One of the biggest time wasters is editing extensively along the way. The better approach is to get a draft down—ugly as it might seem. You might even be frightened that someone would read it! But soldier on. The joy of writing is in the rewriting. That's where the fun is—trying to figure out how to solve the problem of delivering good content to your readers. Consider these tips:

• First, quickly draft a document--just get your words down without too much attention to punctuation, spelling, or grammar rules.

• Next, revise by moving ideas around, adding new details and deleting unnecessary information.

• Finally, polish your document.

I know, I know, waiting to revise is a difficult! But the first draft is for ideas, so you don't want to do anything to stop the flow.

Jul 9, 2010

Tone Touch Ups

Tone in email gets more people in trouble than even the legal boo-boos folks get themselves into. You have all heard it before—but it bears repeating. Without the opportunity to read body language the simplest (in the mind of the writer!), sarcastic or humorous remark can have huge repercussions.

When in doubt—leave it out is a good motto. Ask yourself: Would I actually “say” to someone in person what I have so freely remarked about in email? Common sense, folks, goes a long way to preserving your reputation and that of your organization.