- Level of Knowledge: What does the reader already know about your topic? How much background information does the reader need to make a decision? Or will the reader pass your information up the chain of command?
- Relationship: What is your connection with the reader? Direct report? Peer? Supervisor? Potential client?
- Personality: What kind of qualities and traits does the reader have? Does your reader prefer facts with ample data or a more informal tone? Does your reader understand and enjoy reading words and phrases such as "interoperable intermodal transport systems"? Or would a simpler style work better?
Tomorrow, July 20th, we are debuting our newest webinar topic Plain Language: The Key to Effective Communication. If you'd like to learn more about the topic of remembering your reader using plain language, we encourage you to participate in this webinar.